For National Intern Day at Intuit Mailchimp, I transformed a simple social media brief into an innovative mock movie title sequence. This project showcased our intern cohort and celebrated our summer experience in a unique, visually striking format. As lead designer, I drove the project from concept to completion, navigating stakeholder feedback and delivering an animation that captured over 7,500 impressions.
Faced with an open-ended brief, I saw an opportunity to push creative boundaries. My strategy leveraged the cinematic language of movie title sequences to craft a compelling narrative about our internship. This approach allowed us to highlight each intern's role while creating a memorable, scroll-stopping piece of content. The goal was to stand out in the social media landscape and reflect Intuit Mailchimp's innovative culture through unexpected storytelling.
The project kicked off with conceptualization and a successful pitch. I then utilized Figma for rapid storyboarding and design exploration, facilitating quick iterations and team collaboration. Asset creation in Adobe Illustrator set the visual foundation, which came to life through dynamic animation in After Effects. Throughout the process, I coordinated with designers and copywriters, ensuring our creative vision aligned with Intuit Mailchimp's design system. Regular stakeholder presentations allowed for iterative refinement, pushing the concept to its full potential.
Our final animation not only achieved impressive engagement with over 7,500 impressions but also marked a significant milestone in my professional development. Leading this project honed my skills in team collaboration, stakeholder management, and working within a professional design system while maintaining creative integrity. This success opened doors to other exciting projects at Intuit Mailchimp, including a Shopify Integration Sizzle Video and Future Marketing Typography Motion Explores. These experiences deepened my expertise in motion design and provided valuable insights into the dynamic workings of an in-house creative agency, blending innovative thinking with professional execution.
