Get in touch!
Don’t hesitate to reach out if you want to share your love for motion & immersive design.
Brandon Riley © 2025 All Rights Reserved
Year
Timeline
Category
Motion
Branding
3D
Role
Tools
Cinema4D
After Effects
Figma
M Network Identity is a 15-second broadcast design package created for a conceptual underground music network targeting Gen Z audiences. This motion graphics project reimagines what a modern music channel could be, with a bold aesthetic that bridges Y2K nostalgia and contemporary underground culture. The piece delivers a striking visual statement that positions M Network as a platform for emerging artists and alternative music culture.
Recognizing Gen Z's dual appreciation for the nostalgia and authenticity, I developed a strategic direction that would resonate with their values while drawing inspiration from MTV's cultural impact of the 1990s. The focus on underground and emerging artists directly appeals to Gen Z's desire to discover unique content and stand apart from mainstream media. This influenced every aspect of the design, from the choice of an unconventional logo to the creation of an environment that feels both familiar and distinctly alternative.
The visual identity centers around a stark contrast of neon green and jet black, deliberately evoking early 2000s digital aesthetics while giving it a contemporary edge. The logo features an off-kilter "M," challenging conventional design rules to reflect Gen Z's appreciation for uniqueness over tradition. Using Cinema 4D, I created a moody, warehouse-like environment that serves as the stage for the network's reveal. The animation sequence begins with scattered rubble across the concrete floor, building tension as pieces gradually rise and assemble to form the M logo, backlit dramatically against a powerful light source.
The technical execution required a careful balance of mograph tools and manual keyframing in Cinema 4D, combining precise control with dynamic physics simulations. This hybrid approach allowed me to create a sequence that feels both intentional and organic, reinforcing the network's positioning between structured broadcast design and raw underground energy.
The final 15-second network identity successfully delivers a compelling vision for a modern music channel that speaks directly to Gen Z audiences. The piece showcases my proficiency in Cinema 4D while highlighting my understanding of how design can bridge generational nostalgia with contemporary cultural values.
Don’t hesitate to reach out if you want to share your love for motion & immersive design.
Brandon Riley © 2025 All Rights Reserved
