Year
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Motion
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AfterEffects
Acrylic Paint
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"Primary" is a 50-second trailer created for Krudco Skateshop that combines raw skating footage with hand-painted frame-by-frame animation. Working with footage shot by Eduardo Garcia, I developed a unique visual language that celebrates the DIY spirit of skateboarding culture. Each of the five featured skaters received a custom animated reveal, integrating their tricks with hand-painted elements and rotoscoped text animations, all set to local punk band Jerry Big's World Famous Band.
The approach centered on authentically representing skateboarding's gritty, DIY aesthetic through traditional animation techniques. By hand-painting frames and creating custom reveals for each skater, I aimed to mirror the individuality and creativity inherent in skating culture. The decision to use a local band's music further grounded the piece in Rochester's skate community, creating a trailer that felt both fresh and genuinely connected to its roots.
Working with a tight week-and-a-half timeline, I began by editing the raw footage to highlight each skater's best tricks. The animation process involved applying acrylic paint frame-by-frame, creating organic transitions that complemented each skater's style. I developed text animations that were rotoscoped behind the subjects, integrating them seamlessly with the painted elements. This being my first skate video project, I had to quickly learn the rhythms and patterns of skate footage editing while finding natural moments to incorporate animated elements. Each reveal was crafted to play off the specific tricks being performed, ensuring every skater's section felt distinct and personal.
The trailer was enthusiastically received by both Krudco Skateshop and the local skating community. The combination of raw skating footage, hand-painted animation, and local music successfully captured the authentic spirit of Rochester's skate scene. Despite the challenging timeline, the project pushed my capabilities in video editing and animation, crafting a unique style that honors skateboarding's creative culture.
Videographer: Eduardo Garcia
Motion Graphics: Brandon Riley