The project demanded a multidisciplinary approach, leveraging various tools including Figma for UI/UX design, Cinema4D with Redshift for 3D modeling and rendering, and After Effects for motion graphics. My process began with extensive research on existing snowboarding resources and digital experiences, informing my initial concepts. I then moved into creating detailed wireframes, iterating on visual designs to find the perfect balance between functionality and aesthetics.
Recognizing the central role of 3D assets in my design, I prioritized their development early in the process. This approach allowed me to shape the overall design direction more effectively, ensuring a seamless integration of 2D and 3D elements. As the project evolved, I refined the branding to complement the site's modern, minimalist aesthetic, carefully crafting a visual identity that resonated with the target audience.
Throughout the design phase, I focused on integrating interactive elements to enhance user engagement, constantly refining my approach based on research and design principles. A significant challenge was finalizing the visual direction, which required multiple iterations and ultimately led to a comprehensive redesign to better align with the project's goals and user expectations.
