Strategy

Recognizing the lack of comprehensive, user-friendly resources for snowboard maintenance, I developed a strategy centered on accessibility and visual engagement. By combining detailed 3D walkthroughs with clear, step-by-step instructions, the site bridges the knowledge gap for beginners eager to advance their skills both on and off the slopes.

I chose a microsite so it could have a non-traditional UI which allowed more flexibility to provide an engaging animated tutorial while fitting within an overall brand.

Design

The project demanded a multidisciplinary approach, using various tools including Figma for UI/UX design, Cinema4D with Redshift for 3D modeling and rendering, and After Effects for motion graphics. As the project evolved, I refined the branding to complement the site's modern, minimalist aesthetic, carefully crafting a visual identity that resonated with the target audience.

Recognizing the central role of 3D assets in my design, I prioritized their development early in the process. This approach allowed me to shape the overall design direction more effectively, ensuring a seamless integration of 2D and 3D elements.

I created detailed wireframes, iterating on visual designs to find the perfect balance between functionality and aesthetics. A significant challenge was finalizing the visual direction, which ultimately led to a comprehensive redesign to better align with the project's goals and user expectations.

Branding

Branding was inspired by glades and the gaps between the trees, the trails down the mountain, and the scrapes in the bottom of the board that the wax protects against. Its minimalistic design reinforces the images of the joys of snowboarding.

Results

The project successfully combined complex information into an accessible, visually compelling format that provided users with background information to care for their snowboard. It showcases my ability to blend technical skills with creative problem-solving, resulting in a resource that fills a clear gap in the snowboarding community.

Strategy

Design

Branding

Results

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