Our approach began with an on-site visit to Pat Pauly's Rochester studio, immersing ourselves in her creative process and aesthetic. We photographed her hand-dyed fabrics as inspiration for our digital designs.
Motion
Live Event
TouchDesigner
After Effects
Resolume
Beyond Fashion 2023 is an annual student-run fashion show at RIT incorporating a comprehensive visual package that enhances the runway experience while complementing the designer's unique hand-dyed fabric creations. I worked as part of a team of three to create dynamic visual content for designer Pat Pauly's collection. This project demanded a seamless blend of creative vision and technical expertise, executed within a tight three-week timeline.
Our approach began with an on-site visit to Pat Pauly's Rochester studio, immersing ourselves in her creative process and aesthetic. We photographed her hand-dyed fabrics as inspiration for our digital designs.
To bring these concepts to life, we combined TouchDesigner for generative visuals and After Effects for effects and compositing. This software pairing allowed us to emulate the organic textures of Pat's fabrics while infusing them with dynamic, digital movement.
Each visual composition was carefully constructed to mirror the fluidity and texture of Pat's fabrics. I created morphing grids, shifting patterns, and layered textures that resonated with the collection's aesthetic.
The design phase involved a multi-step process of creation and refinement. I took the initiative to learn TouchDesigner specifically for this project, recognizing its potential to generate the complex, organic patterns we needed. In TouchDesigner, I developed generative components that captured the essence of Pat's fabric designs.
These elements were then imported into After Effects, where I applied additional texturing and compositing to enhance their visual impact. The designs were crafted for two distinct screen formats: a large rectangular display and a smaller square screen, both serving as dynamic backdrops for the runway.
To ensure seamless integration during the live event, we utilized Resolume for real-time color adjustments and content delivery, synchronizing our visuals with the models' outfits as they moved down the runway.
Beyond Fashion 2023 was a sold-out show with 200 tickets purchased. This project significantly expanded my professional skill set by working with a client, and reinforcing my expertise in motion design and live event production while adding proficiency in TouchDesigner.
Motion Assets: Jaelin Vernon & Brandon Riley
VJ: Max Wakeling & Jaelin Vernon