Motion
3D
Cinema4D
Redshift
The Creator Micro Advertisement is a 30-second vertical social media spot showcasing Work Louder's innovative productivity micro-keyboard. Through photorealistic 3D visualization and strategic storytelling, this project demonstrates how the Creator Micro's customizable shortcuts and controls enhance creative workflows for artists and designers.
Recognizing the distinct challenges of social media content consumption, I developed a concise narrative that would capture viewer attention in a vertical format. The approach focused on creating clean, studio-style beauty shots that would allow the product's features to take center stage.
By matching Work Louder's brand aesthetic and highlighting the keyboard's productivity benefits, the advertisement speaks directly to creative professionals seeking to optimize their workflow.
The vertical format required rethinking traditional framing techniques, with each shot carefully composed to maximize impact within mobile-first viewing constraints. A strategic voiceover was integrated with the visual sequence, ensuring each feature demonstration aligned with its verbal description.
Working from product photography, I created a photorealistic 3D model of the Creator Micro keyboard using Cinema 4D with Redshift rendering.
The animation sequence was choreographed to showcase key features – including the dual control wheels, 12 programmable keys, and four mapping modes – through smooth camera movements and dramatic lighting transitions.
The final 30-second advertisement successfully balances technical product demonstration with aesthetic appeal aligned with the company’s brand. Despite the challenges of working without physical reference and adapting to vertical format constraints, the project showcases my ability to create compelling product visualization while addressing the unique demands of social media content.
