Motion
3D
Cinema4D
Redshift
Oasis is a 35-second advertisement featuring a conceptual midcentury modern lamp design. The piece combines product visualization with surreal storytelling, following a lamp's transformative effect on a barren desert landscape. Through the interplay of design, animation, and environmental storytelling, the advertisement showcases both the lamp's aesthetic appeal and its metaphorical power to create comfort and life.
The lamp is more than just a lighting fixture, it is a source of warmth and vitality in any space. By contrasting the stark desert environment with emerging plant life, the narrative reinforces the product's ability to transform environments.
The color palette deliberately plays orange and brown desert tones against lush greens, creating a striking visual representation of the lamp's impact.
The animation sequence progresses through three key phases: the initial desert transformation, the construction of the lamp's wooden base and paper shade, and a final explosive growth sequence.
Using Cinema 4D and Redshift, I crafted both the lamp model and animation sequence, drawing inspiration from midcentury modern furniture design. The lamp features rounded, inviting forms intended to evoke comfort.
I utilized Cinema 4D's fields and effectors systems to create organic plant growth, integrating Quixel Bridge assets for natural vegetation. Studio-style lighting was carefully implemented to highlight the product while maintaining environmental authenticity.
The final advertisement successfully merges product demonstration with emotional storytelling, highlighting both the lamp's physical design and its metaphorical impact. The project showcases my abilities in 3D modeling, environmental design, and technical animation while demonstrating my understanding of how to create engaging product narratives that go beyond simple feature demonstration.
